TORONTO, February 6, 2023 - The famous "439-Oh-Oh-Oh-Oh Pizza Nova" jingle is now available on Spotify, Apple Music and the iTunes Store. The initiative kicks off Pizza Nova's 60th anniversary celebrations and National Pizza Day, which takes place annually on February 9. As an ode to the company's heritage and passion for family, friends and delicious pizza, the famous jingle is going retro with its ringtone.
"Good things last," says Domenic Primucci, president of Pizza Nova. "Looking back, we're extremely grateful to my father and our founder, Sam Primucci, for inspiring the creation of a jingle that reflects the timelessness and quality of our pizza and is woven into the fabric of our communities. These are classics - for both the tastebuds and the earbuds."
The legendary jingle created in 1987 was written and produced by Syd Kessler, sung by Canadian musician Alfie Zappacosta and has been used in the company's advertisements ever since.
The ringtone launch kicks off Pizza Nova's 60th anniversary celebrations - expected to run throughout the year.
"We're setting the tone, so to speak, and can't wait to share with you what's next," says Primucci.
To celebrate its 60th anniversary, Pizza Nova introduced a ringtone this February in honor of its legendary "439 Oh-Oh-Oh-Oh Pizza Nova" jingle, first launched in 1987 and used ever since. The ringtone can be downloaded through the iTunes store, Spotify and Apple Music. The jingle can also be accessed through this QR code.
Domenic Primucci, left, and Sam Primucci - A labor of love since 1963.